Ever wondered who actually cares about what a business does?...
Understanding Business Chapter 1: Stakeholders

Understanding Stakeholders in Business
Think of stakeholders as anyone who either influences a business or gets influenced by it. They're basically the people and groups that have skin in the game when it comes to how well (or badly) a company performs.
Every single organisation has stakeholders, whether it's a massive corporation or your mate's small online shop. The key thing to remember is that stakeholders fall into two main camps: internal stakeholders (people inside the business like employees and managers) and external stakeholders (outsiders like customers, suppliers, and the local community).
Here's where it gets interesting - every business decision creates a ripple effect. For example, if a company decides to cut costs by reducing staff benefits, employees might become less motivated, leading to poorer work quality and higher staff turnover. It's like a domino effect that can seriously damage the business.
Remember: Ignoring stakeholder concerns isn't just mean - it's bad business that can hurt profits and reputation!
Entrepreneurs are special stakeholders because they're the risk-takers who spot market opportunities and put their own money on the line. Take Jack Cleary, who founded Glenisk in 1987 - he saw a gap in the market and took the plunge to fill it.
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What is the Knowunity AI companion?
Our AI companion is specifically built for the needs of students. Based on the millions of content pieces we have on the platform we can provide truly meaningful and relevant answers to students. But its not only about answers, the companion is even more about guiding students through their daily learning challenges, with personalised study plans, quizzes or content pieces in the chat and 100% personalisation based on the students skills and developments.
Where can I download the Knowunity app?
You can download the app in the Google Play Store and in the Apple App Store.
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Understanding Business Chapter 1: Stakeholders
Ever wondered who actually cares about what a business does? Stakeholders are basically anyone who has a vested interest in how a company operates - and trust me, there are more of them than you might think! Understanding stakeholders is...

Understanding Stakeholders in Business
Think of stakeholders as anyone who either influences a business or gets influenced by it. They're basically the people and groups that have skin in the game when it comes to how well (or badly) a company performs.
Every single organisation has stakeholders, whether it's a massive corporation or your mate's small online shop. The key thing to remember is that stakeholders fall into two main camps: internal stakeholders (people inside the business like employees and managers) and external stakeholders (outsiders like customers, suppliers, and the local community).
Here's where it gets interesting - every business decision creates a ripple effect. For example, if a company decides to cut costs by reducing staff benefits, employees might become less motivated, leading to poorer work quality and higher staff turnover. It's like a domino effect that can seriously damage the business.
Remember: Ignoring stakeholder concerns isn't just mean - it's bad business that can hurt profits and reputation!
Entrepreneurs are special stakeholders because they're the risk-takers who spot market opportunities and put their own money on the line. Take Jack Cleary, who founded Glenisk in 1987 - he saw a gap in the market and took the plunge to fill it.
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI companion is specifically built for the needs of students. Based on the millions of content pieces we have on the platform we can provide truly meaningful and relevant answers to students. But its not only about answers, the companion is even more about guiding students through their daily learning challenges, with personalised study plans, quizzes or content pieces in the chat and 100% personalisation based on the students skills and developments.
Where can I download the Knowunity app?
You can download the app in the Google Play Store and in the Apple App Store.
Is Knowunity really free of charge?
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
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